Nowadays, there is thechange in education and career fields too. DIGITAL MARKETING is themost common course or profession, people talk about. Everyone is curious toknow the opportunities present in this field.
This course is designed to teach you that how to make people aware of a product and persuade them to buy it. Companies spend a lot of money on advertising and marketing their products – it's their way of attracting new customers and expanding their customer base digitally.
According to this study, the digital economy is growing ten times faster than the traditional economy, and firms that engage in online trading are twice as likely as firms that do not to create jobs.
Here are the career options for which you can rely on as your career
Social Media Marketer
Social media marketing, as the name implies, is all about managing a company's presence across social networks such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and others. Social Media Marketing Specialists can also create and implement a company's entire social media strategy. A Social Media Executive manages all social media channels, campaigns, and customer engagement to build a loyal customer base.Social media marketers are responsible for developing a social media strategy, creating content in accordance with it, posting that content, and monitoring key metrics such as reach, impressions, and follower engagement.
Search Engine Optimizer
Searching for a product, but the website that come at the top is the duty of the search engine optimizer. Search Engine Optimization (SEO) is the process of improving a website's or a web page's ranking in search engine results. Organic SEO techniques must be used to analyse, review, and optimize websites by anyone working in SEO. In order to increase website traffic, it is also necessary to create content with strong keywords. Due to the demand of SEO operators, there are a lot of opportunities in this field. Starting as an SEO Executive, you can advance to SEO Senior Executive/ SEO Strategist, SEO Manager, and finally SEO Director.
Digital Marketing Manager
The main responsibility of a digital marketing manager is to guide the whole marketing team. As a digital marketing manager, you should have at least five years of experience and the necessary certifications to back up your knowledge.Digital marketing managers plan and implement a company's whole online presence. They use every digital marketing channel to promote a company's products and services with the primary goal of growing sales at a low cost. This is the highest position in this field.